Sony Latin Iberia COO Maria Fernandez Makes It an individual Mission to help you Coach Execs To the Stars

Sony Latin Iberia COO Maria Fernandez Makes It an individual Mission to help you Coach Execs To the Stars

As COO/executive vice president away from Sony Latin Iberia, Maria Fernandez the most strong people in Latin musical. She not only operates the brand new operational and you may economic areas of this new prominent Latin tunes team but is also an artist and you may management-forward manager just who manages their particular several departments that have a famously empathetic build.

This week, Fernandez’s tasks are in the lead, just like the RIAA Remembers, that’s celebrating Latin sounds this current year, established it was acknowledging their particular just like the world exec of the season to have 2023. Fernandez was feted throughout a service into the Arizona, D.C., toward Tuesday (Sept. 19) close to Gloria Estefan (Icon), Emilio Estefan (business trailblazer), Sebastian Yatra (singer of the season) and you may agents Veronica Escobar and you can Maria Elvira Salazar (policymakers of the year).

Maria Fernandez, EVP/COO out-of Sony Sounds Latin Iberia towards the ‘Latin Hitmaker’ Podcast

An indigenous off Venezuela exactly who become their particular occupation inside the mass media, Fernandez is actually a financing whiz which inserted Sony due to the fact CFO and you will rose into the review away from COO 5 years in the past. Her role prolonged from inside the pandemic when she made mentoring and you can degree younger professionals Hyperkoblingen min a central part of their occupations and a good private objective. She now oversees new strategic approach of your business and all of its more procedures, in addition to funds, some body feel, tech and acquisitions, that is on a regular basis working in large artist sales. And you can ahead of the RIAA Remembers, Fernandez is actually Billboard’s Professional of the Day.

Here, Fernandez covers their unique funds records, their unique character as the a guide within her society therefore the state out of Latin audio internationally. “It’s another at this moment if you can reveal that Latin musical isn’t only you to definitely category, plus the undeniable fact that i’ve unbelievable musicians and artists representing each of them of those genres and you will since on international charts may be very satisfying.”

I believe I bring to the more proper, financial and functional portion the new understanding of artists’ demands which how we can also be organize ourselves to provide the individuals needs inside the everything you that we carry out. For example, an artist would like to carry out a more high priced videos once the they have an innovative eyes. Of a simply economic view, you’ll not get a hold of a revenue out-of one financing because streaming of your films won’t compensate for the level of capital. But when you understand this which is essential for the fresh new singer and how it matches to your whole means, not only is it possible you comprehend the logic regarding what you want to do, but you can sell it.

Over the years, the fresh monetary class is the class you to definitely claims zero to that which you. As there are a struggle involving the imaginative and you will financial groups. One thing the audience is seeking to manage a little more about try generate yes both sides learn each other’s demands. By the way, you can say a similar thing whenever the audience is these are professionals because the root of the values in our region was that we keeps two rosters: artists and you may teams, and we need to use care of they both. Need celeb staff and you may professionals to deal with superstar artisans.


In my opinion you’re strange where your really works have a tendency to and you will privately which have managers. I can not let you know how frequently a manager have informed me, “I am meeting with Maria Fernandez now.” What are the results in the event your mutual demands you should never make?

We work at loads of managers and maybe you will find a great logic as to the reasons a manager need one thing because of their artist, however, that want doesn’t necessarily align with our demands for the reason that time. But it is always [about] learning to make sure we realize one another although our company is not necessarily likely to be on the same page. For me, it is the messaging. How i find it, we have been here to serve. Our company is here and come up with one thing easier, [even] with the limits i have when you look at the a company and you can while making sure i pursue processes.

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